Whenever you create a plan, you have to draw on ideas which have already worked in the past. For example, when you want to plan out a shopping trip, you will remember the stores which offered exactly what you are looking for. When it comes to reputation management, you have to use strategies which are tried and true. The following tips will help you hone your campaign to attain the greatest reputation management success.
KISS is a technique which helps any plan stay on track. It stands for “Keep It Simple, Smarty” and it will remind you not to overdo it. When creating your campaign, the simpler it is, the easier it will be to understand. People trust what they can comprehend, and trust leads to sales. Simple, effective campaigns that get right to the point are therefore the most effective.
People tend to judge with their eyes before they judge with their mind. It is far quicker to view something than to read it, so make your campaigns visually appealing. If you are creating a banner ad, it needs to stand out on the page so the viewer notices it. For a social media campaign, your content has to stick out amongst their entire news feed. Whatever you do has to be eye-catching to ensure it is seen by the masses.
Your text needs to be concise, catchy and effective. The less you write, the better, so make every word count. Skip flowery wording, don’t exaggerate and make the content fun. Humor tends to go over well as long as it isn’t offensive. If you aren’t comfortable with writing, hire someone to do it for you. It doesn’t cost much and will increase the quality of your campaign.
If you try something which is successful, repeat it over and over again. You will have to make changes to keep it fresh, such as changing the prize or entry methods for a contest, but success can be repeated. If you post a banner ad on a site and it brings in new customers, continue to place your banner there into the future. Continue to monitor its metrics to be sure that the success continues, of course. Sometimes situations change and suddenly the campaign is no longer effective.
Your advertising doesn’t have to be pigeon-holed onto a single platform. You should interconnect your pages so that your campaign spans them all. For example, a contest on your blog can be linked to from your Twitter and Facebook accounts. You can even ask people who enter to share or retweet your social media content in exchange for bonus entries. That will not only build your brand between pages, but also build your follower numbers and bolster your campaign.
You want your reputation management campaign to be successful, so use all of these great tips. When you do, you will find that it is easier to plan and more effective once complete. That means reputation management success is at your fingertips, you just have to work hard to attain it.
How to Use Social Media as an Reputation Management Tool
Social media is one of the most popular reputation management strategies in use. It is cheaper, faster, and more efficient than many of the other options. Similar in cost to search engine optimization, you can afford to hire a consultant and still spend less money than expected. You’ll need an in-depth understanding of popular social media networking websites like Facebook and Youtube. Creating quality, informative, or entertaining media is essential. Finally, remember the tips discussed below and your social media marketing will yield positive results.
Get your best media onto the front pages of social networking websites and you’ll be introduced into a variety of networks. Most of the popular websites used today receive millions and millions of page views on a daily basis. If you get your content onto the main pages, you’ll have better chances than usual. Once a few users start showing an interest in your content, it will spread like wildfire through the viewers and market itself.
Social media marketing may focus on videos, but written content is also a large component. Don’t neglect articles and comments because they encourage human interactions outside of the main websites. They are what brings the new viewers to your content when they don’t yet have a profile on the social media website. Without well-written content to support your media, your numbers will eventually flatten out.
When you attract new visitors to your website from media content, provide an optional survey. Surveys are great for gathering important user information, specifically location and interests. Don’t force the viewers to complete the survey. Offer some incentives if they do finish entirely. At the end, ask them to join your mailing lists or referral programs.
A social media consultant helps keep your marketing work in line and moving forward. There is much work required while managing a reputation management campaign like this and paid professional will make all of the difference. A consultant encourages interactions between comments, introduces the media into new groups, records analytical data, and prevents disaster from occurring on the journey.
The social media marketing strategy will only work if there is actually a strategy developed before hand. Social media rarely works properly if you aren’t prepared with an outline, a goal, and a budget, then you’ll never know what to do next. Prepare with emergency funds saved ahead of time and a “worst case scenario” set of actions to save you from disaster.
Social media is open to nearly everyone in the world, so let your content be the unique video that stands out from the rest. With so much competition, you can easily get lost amongst the crowd. Stand out from all of the others with interesting or entertaining media with a purpose. Try asking viewers in your target audience what they want to gain from your media and provide this service.
It’s extremely important that you understand social media and the impact it can have as an reputation management strategy. Your brand may be relatively unknown at the moment, but after a few months with great content, everyone will know just who you are.