Reputation marketing online isn’t for the weak of heart. It is a roller coaster ride of planning, executing and tracking results. It can be a royal victory or an utter failure. If you have the drive to get the job done right, you can find epic success, but only if you read this article in full to get a good education on the topic.
Who all are in your target market? This has to be whittled down to an exacting group of people. Who do you think needs to know that your product exists? Who will buy it if they find out about it? Who will share the information with others who would also be interested in it? You need to know as much as possible about that group of people to be able to hone your strategy to point directly at them.
Now that you know who you want to reputation marketing to, find them. You need to learn which websites they frequent, including social media. If you want to sell to Russians, you would want to advertise on VK.com, a popular social media site in that country. If you want to sell to techies, consider advertising on Wired.com. Whatever the niche you represent is, there are websites out there which are teeming with people who want to buy your product – find them and capitalize on what they offer!
When advertising on these sites, you may be able to pay for space. That typically entitles you to place a banner advertisement on the page. You can also buy reviews from blogs, sometimes through offering them free product, while other times having to actually pony up some cash. Whatever you have to offer in return for an ad, as long as you know your target audience uses the site frequently, it will be worth it in the end.
If you want to spend less, consider running a giveaway offering your product as a prize online. All you have to do is create the contest, including exhaustive rules, put it on your website or social media account, and let it run its course. You maintain it as it runs, including answering emails asking for help, and then award the prize at the end. If you include social media sharing as a way to get bonus entries, word will get out about it and you will have many people entering who are interested in your products.
Getting in touch with experts in your field can lead to great exchanges. For example, you can interview them, post the results on your site and then link to it from your social media accounts. You could also link back to their site from yours, and they would return the favor. Maybe they can even interview you and put it on their site as well! Such an exchange is beneficial to both parties.
Reputation marketing online is going to be much easier for you now. Use these tips and turn them into a successful campaign. When you realize the amazing results which come from it, you will be so glad you spent your time researching the field.